Making big changes in any business can feel very risky, but there’s a much greater risk in doing nothing.
It’s proven very tricky for printers to make the transition from a traditional business model to one that’s better-adapted to today’s markets and beyond.
It’s exciting to build an entirely new business model, and it’s easy to overlook the burdens of bringing in enough work to cover daily costs. That’s why managing the process of profitable change isn’t a simple matter of choosing between being heroic or timid.
The crux of every printer’s challenge lies in finding new kinds of sales in new ways – all while coping with the economics of their existing business. After all, your costs don’t change simply because you’ve decided it’s time to do things differently.
While you’re looking for new kinds of sales, you’ve got to extract whatever profits you can from your existing business – fighting for more of the same kinds of sales, while improving the efficiency and responsiveness of your operation at the same time.