Build on your successes.
Why not grow your sales
by selling more of what you’re already providing successfully?
Your company has a good attitude. You’re helpful. You try hard.
So what? Everyone has helpful attitudes and tries hard.
Stop thinking about friendliness and good attitudes, and focus on removing the obstacles that stand between you and your customers.
Many CEOs search for a secret sauce that will set them apart. There’s a more basic, longer-lasting solution.
Most companies struggle to retain customers. Many CEOs are scared that if they terminate a salesperson, they’ll lose their sales.
Is there an uneasy relationship between your sales effort and the rest of the company? People make jokes about it, but it’s not funny!