RH Rosen Associates :: The Graphic Arts CEO

	Contents
	So You're the CEO The Industry Environment Being a CEO The Industry's Economics Your Company's Economics Your Managerial Style Your Managerial Plan Your Employees Working with Your Managers Managing with Information Getting What You Need from your CFO Financial Statements Becoming More Competitive Learning What Customers Want Becoming Easy to Do Business with Getting the Sales Results You Need Your Sales Manager The biggest Problem with Sales - The Salespeople! Curing Problem Sales Months Curing sales/Production Conflicts Getting Manufacturing Results Your Plant Manager Manufacturing - Some added Pieces Summing Up

Getting REAL results by Becoming the CEO Your Company Needs You to Be

Bob Rosen’s book, The Graphic Arts CEO, has been described as “groundbreaking.”

The book is built around Bob’s experience in working with more than 550 graphic arts CEOs – including more than 160 industry Profit Leaders – helping them to get the results they want in building corporate value by increasing profits and improving competitiveness.

The Graphic Arts CEO challenges CEOs to get better results by becoming the CEOs their companies need them to be.
The book discusses the printing industry's murderous competitive environment, which provides little room for error, and takes readers step-by-step through a course of action designed to maximize results by improving competitiveness, getting sales and manufacturing results, communicating with managers, being easy to do business with, and having the right information to manage effectively.


	DR. JOE WEBB of WhatTheyThink.com calls the book “a crucial tool for CEOs:” “Bob describes the inner-workings of the most successful graphic arts businesses, but he goes far beyond that, to identifying the reasons why they became so successful. “Bob sees beyond the conventional wisdom with insights that are practical and immediately useful. He proves that superior performance is the result of well-informed decisions and consistent action. “As a CEO, you can't afford to be without this book. It’s truly groundbreaking.”

	FRANK ROMANO, well-known industry commentator and Director Emeritus of RIT’s School of Graphic Arts Management has said: “Bob Rosen is a very dangerous fellow: lots of people have interesting ideas, but Bob backs up his ideas with practical experience. There's nothing theoretical about Bob's advice. His timely book is filled with real-world examples that CEOs can immediately put to use.”

	JOSEPH P. TRUNCALE, NAPL’s CEO declared: “There are plenty of books that provide advice on improving your business, but Bob’s book actually shows you how. Every graphic arts CEO should have this book. But don't keep it on the bookshelf. Put it to use!”

If you’d like to buy a copy of the book, just e-mail us and we’ll send you a copy.