Call me a heretic, but you can decide NOT to do business with certain customers.
Really… you can!
The most successful companies choose the right customers, and don’t wait for those customers to choose them.
Build on your successes.
Why not grow your sales
by selling more of what you’re already providing successfully?
Your company has a good attitude. You’re helpful. You try hard.
So what? Everyone has helpful attitudes and tries hard.
Choosing the right direction is difficult. It all starts with thinking carefully about your company’s strengths and what customers value.