Many CEOs permit sales misfits to hang on too long. Their lingering demise is painful to observe, hurts the company and everyone else.
Call me a heretic, but you can decide NOT to do business with certain customers.
Really… you can!
The most successful companies choose the right customers, and don’t wait for those customers to choose them.
Build on your successes.
Why not grow your sales
by selling more of what you’re already providing successfully?
Your company has a good attitude. You’re helpful. You try hard.
So what? Everyone has helpful attitudes and tries hard.
Stop thinking about friendliness and good attitudes, and focus on removing the obstacles that stand between you and your customers.