Begin to think like a chef
A serious chef is a lot like a CEO, and if more CEOs thought like chefs, they’d have much better results — and much sooner as well.
Improve your sales? Improve your product.
Many CEOs search for a secret sauce that will set them apart. There’s a more basic, longer-lasting solution.
No sacred cows. Ever.
Most companies have a few employees who manage to hang on despite failing to pull their weight. It’s not a pretty picture.
Fire the salesperson. Keep their sales
Most companies struggle to retain customers. Many CEOs are scared that if they terminate a salesperson, they’ll lose their sales.
What if you lost your best customer?
No one ever expects to lose a major account, but long-term relationships often end with no warning.
Not wired for selling? Really?
There are a few issues that seem to be present in all sales forces. That's why you need a process for evaluating sales candidates.
Don’t be too patient. You can start improving your results this month!