Making big changes in any business can feel very risky, but after 2020 you’ve probably recognized that there’s a much greater risk in doing nothing.
It’s proven very tricky for printers to make the transition from a traditional business model to one that’s better-adapted to today’s markets and beyond.
It’s exciting to build an entirely new business model, and it’s easy to overlook the burdens of bringing in enough work to cover every day’s costs. That’s why managing the process of profitable change isn’t a simple matter of choosing between being heroic or timid.
The crux of every printer’s challenge lies in finding new kinds of sales and developing new ways of doing it — all while coping with the economics of your existing business. After all, your costs don’t change simply because you’ve decided it’s time to do things differently.
While you’re looking for new kinds of sales, you’ve got to extract whatever profits you can from your existing business — fighting for more of the same kinds of sales, while improving the efficiency and responsiveness of your operation at the same time.
It’s always challenging to find time to focus on the big issues that never seem to go away. Maybe you’ve become a Prisoner Of Other People’s Priorities (P.O.O.P.P.) maybe you’re not getting the help you need from your managers, or maybe it’s just time to take a new look at the choices you’re facing.
Why not give yourself the gift of fresh thinking? Once you’ve done it, you’ll ask yourself why you waited so long!