As the CEO, you have to create opportunities, and turn those opportunities into results. That’s easy to say… but much harder to do…
To make real progress you need to change people’s way of thinking. Trying harder to do the same old things rarely yields big results.
Many CEOs permit sales misfits to hang on too long. Their lingering demise is painful to observe, hurts the company and everyone else.
Call me a heretic, but you can decide NOT to do business with certain customers.
Really… you can!
The most successful companies choose the right customers, and don’t wait for those customers to choose them.